- Danish badminton belongs to one of the world's absolute best nations and has done so for many years. Naturally the world's best badminton tournament schould also take place in Europe's Badminton powerhouse number one - we are very happy and pleased that we have been selected to host a Premier Super Series tournament. And we are really pleased that we can feel confident that the absolute best badminton players in the world walks on Danish soil to play for glory and big prize money in the new prestigious Grand Slam badminton tournament, says Charlotte Malmroes CEO, Badminton Association of Denmark.

Badminton Association of Denmark is by Badminton World Federation been selected to host one of five attractive Premier Super Series, which from 2011 will pull hundreds of millions of television viewers to. We have been selected in the company of All England, China, Korea and Indonesia.

Very attractive
A Premier Super Series is very attractive because the world's 10 best players in all categories is required to play and the prize money is also significantly higher. This makes the five tournaments the biggest tournaments on seasonal basis. The CEO of the Badminton Association of Denmark is also pleased that one of the tournaments will take place in Denmark:

- It is very important for Danish badminton that we can present the greatest players of the world. It opens up new possibilities of promoting Danish badminton, badminton globally, our country and last, but not least, Danish companies internationally, says Charlotte Malmroes, CEO, Badminton Association of Denmark. She continues:

- It is crucial to the audience, TV viewers and of course it is vital, that our best players may be allowed to show off at home soil against the world's absolute best. At the same time hosting the tournament, gives our talents the opportunity to get an international experience, and the Danish badminton audience to see world class badminton and the future talents in the same tournament.

Increased prize money
Sport Event Denmark has already given its consent to bear a portion of the additional costs of financing the prizes of US$ 400.000 in all, which we welcome gratefully.

- Danish badminton enjoys great worldwide recognition and so does Denmark as an event nation. It is a perfect match and we are happy that this flagship of an event can be added to the long list of great events in Denmark in the years to come, says Lars Lundov, CEO, Sport Event Denmark.

FACTS ABOUT PREMIER SUPER SERIES
Out of 12 Super Series events, five has been selected to be Premier Super Seris. The five turnaments are Korea, Indonesia, All England, China and Denmark. The new tournament format beginning in 2011 and is contracted until 2013 provisionally. The new Premier Super Series has also raised the total prize money of U.S. $ 3.3 million to U.S. $ 4.7 million.