New brand, new design and new activities. Badminton Denmark is the new brand – Badminton Denmark is the future.
Danish badminton is in a rapid development. More new initiatives will attract more members and now the biggest step in this development has been taken. The Badminton Association of Denmark changes name to Badminton Denmark effectively from today.
- By introducing our new name and logo we want to illustrate that we are a joint Badminton Denmark using the red and white from the Danish national flag. We are a modern and dynamic sports organisation and our brand should of course underline this. The brand
should also tell the story of an attractive and professional partner, says Charlotte Malmroes, CEO, Badminton Denmark.
New design and new website
The green colour of the former Badminton Association of Denmark has been replaced by a Danish red and the logo has been redesigned into a stylish and modern version.
With new logo, name and design new websites will follow. From 5 August www.badminton.dk and www.badmintondenmark.dk have also changed appearance.
More than just new colours
It is not just a new name and colour that will characterize the Badminton Denmark. It will reflect a united Badminton Denmark where innovation is the keyword.
- New member clubs will be granted three years of free membership of the association. This membership will open for dialogue between the clubs via the website BadmintonPeople. In this way we will get to know about the needs of the clubs and learn more about
the universe of the clubs, explains Charlotte Malmroes.
During 2011 the Danish badminton counties will also launch their new websites. This is a part of the giant project initiated by The National Olympic Committee and Sports Confederation of Denmark to attract more players and clubs to Danish badminton.
For further information, contact:
Charlotte Malmroes, CEO, +45 29 28 44 50
Trine Bay, Communication Manager +45 51 53 70 76
Link to new design http://www.badmintonpeople.dk/cms/?cmsid=132&pageid=1599
CustomValidator