It’s with great enthusiasm that Badminton Denmark can now present that we are expanding the cooperation with Danish Specialty Foods (DSF). This among others means that Denmark Open 2015 will be named Yonex Denmark Open presented by Danisa.

In the beginning of February we announced that the Danish players will have the cookie brand Danisa printed on their t-shirts during Sudirman Cup and we are now happy to announce that the cooperation has been developed even further. Badminton Denmark and DSF have made new agreements about Danisa.

- A title sponsorship which means that Denmark Open 2015 and the coming two years will be called Yonex Denmark Open presented by Danisa
- A sponsorship of all the Danish national coaches
- Furthermore there has been made individual agreements with Hans-Kristian Vittinghus and Jan Ø. Jørgensen. 

The famous and world renowned butter cookies are very popular in Asia, and it has therefor been an obvious choice to use the Danish badminton stars as a way to present the product to the whole world. 
“It really pleases us that we already now can expend the partnership. Badminton is maybe the most popular sport in Asia and the Danish players are big stars, on the world stage, so it was the obvious choice for us to spread even further out to a market which we have a big focus on. After our first agreement we have only been confirmed that this is a very rewarding cooperation. We are really looking forward to work with Badminton Denmark in the future,” says Erik Bresling, CEO in DSF.
The optimism is returned in Badminton Denmark.

“We really appreciate that DSF chooses to expand the cooperation with us. After the agreement about Sudirman Cup I hoped and believed that we could do more together, and of course I’m happy that it’s happening already now. It only confirms that there is a big possibility of exposure through our sport especially in Asia,” says René Toft, President in Badminton Denmark.

The Danish players who have made agreements with DSF are also pleased.

”We are really looking forward to the cooperation with DSF. Danisa is a very strong and positive brand and the impression of the company is very good. We hope and expect that both parts can create top results when working together,” says Mikkel Nissen, manager off Jan Ø. Jørgensen